Sophia Lindholm

Sophia Lindholm

Sophia Lindholm is the creative force behind the most epic of splits in advertising history: cult film actor Jean-Claude Van Damme’s perfect horizontal split between two moving Volvo trucks.

A senior art director at Forsman & Bodenfors –one of Sweden’s leading ad agencies – she had to get people worldwide to talk about trucks. Not an easy thing.

In September 2014 70 million online viewers had seen the video.

Talks

Further reading